To get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you.) A well-written article can:
– help build your profile
– draw traffic to your site, and
– help build a database of clients through associated e-courses or newsletter.
How do you write the article? You can come up with the content – How do you grab those readers and make them come back for more?
As you can construct and edit an article (it has a beginning, middle and end; and you can check the grammar and spelling); if you want to WIN readers – think about what they want to know.
Put your readers first. Give them what they want and they’ll be queuing up to read anything you produce.
A blueprint for writing articles that captivate your readers – whatever the topic – is a follows:
== 1. What Do Your Readers Want ==
You may know what they want because you’re an expert in the field. If you don’t know the subject well, you’ll have to research. Look for forums on your topic and see what people are discussing. What are the problems? Can you provide an answer?
== 2. Start With An Attention-Grabber ==
Work on your opening. Try to avoid trite questions like “Have you wondered why people find it difficult to lose weight?” It’s dull and it’s not targeting the person reading the article – what do they care about the difficulties “people” have losing weight? They care about THEIR weight problem!
The opening paragraph should give the reader that warm “Hey, this is about me!” feeling. – “This could be the answer I’ve been looking for…”
Example: “Diet gurus make it all sound easy: to lose weight, all you have to do is expend more energy than you take in. Huh! If it were that simple, the “Big People” stores would be out of business. For those of us tired of diets, gyms and dull group meetings, there is a back-to-basics way to tackle this. It won’t cost you a fortune or leave you feeling deprived.”
== 3. Write As You Speak… Then Edit! ==
The sample opening above illustrates the importance of the tone used in your article. You need ‘meat’to make it worth reading.
Write your article in a natural style that’s akin to normal conversation. If the first draft is too informal – fix that when you edit. Readers may want facts, tips, and strategies, but they want entertainment too! Let your personality shine.
== 4. End On A High ==
Most articles fizzle out! Writers often don’t know how to end on an upbeat note. They either stop dead or come up with a trite ending like: “So what are you waiting for? Get started today!”
The beginning and the ending of your article are the parts that make the biggest impression. Creat a feeling of anticipation… and leave them feeling satisfied (or excited) when you finish.
Offering advice to help solve a problem gives your readers a reason to feel optimistic about themselves. Don’t make promises… but offer hope. If you are giving hints on marketing or business, sum up the benefits. Experiment with using a humorous quote, or giving readers a specific action to get them started. Be creative.
Here’s a final tip: create a cheat-sheet. Divide it into beginnings/middles/ends and add more strategies as you think of them. (For example, using the tips in this article, you might write: ENDINGS – end on a high, offer hope, use funny quote, suggest action to get started.)
Do this, and you’ll be cranking out articles everyone wants to publish!
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This article was posted on November 13, 2005