*Winning* With Branding
by Laurie Rogers
If I were to ask you what K.D. was, you would undoubtedly
know it is a short form associated with Kraft Dinner. There
probably aren’t many people who have not heard of “Kraft
Dinner” or who have not eaten it at one point in their life. In
fact, if I was to ask you to take a look in your cupboard now,
chances are, the majority of you would even have a box of
it in there!
If asked you who Eminem was, the chances are, you would
know who he was too. You may NOT exactly like him or his
music, but the fact is, you still know WHO he his. There’s no
possible way you could miss hearing about him, as he is the
most talked about “BAD Boy Rapper” currently in the music
industry today.
Now, I am certainly not going to tell you to go out and break
the law to make yourself famous online. Because you want
to be able to actually spend all YOUR hard earned money!
Although branding yourself *effectively* consists of a lot of
work, it isn’t worth that kind of fame. If you apply the correct
techniques it will not seem like much “work” at all! Now that
we have that covered I’m going to tell you, what has worked
for ME.
When I first became a publisher – I was “widely known” for
my “tell it like it is – attitude”. In fact, if you were to go to my
site http://www.optinfrenzy.com/about.html and read all the
testimonials, that’s exactly what you would read. My fellow
publishers loved the fact that I had the “guts” to tell people
what I really thought and because they liked my demeanor,
they would send me “referred subscribers” on a regular
basis.
Most people are familiar with me because I co-authored a
best selling ebook with Jimmy D. Brown, (Ezine Resource
Guide). But despite that there were a lot of people who still
had NO idea who I was. So, I began writing a lot of articles
on a VERY controversial subject – “SPAM”, which in turn,
gave me the opportunity of becoming a “Featured Writer”
for one of the internet’s most “prominent” ezines – DEMC.
If you want to WIN with Branding, this is what YOU need to do:
1.) Give people ONE thing that they can associate YOUR
name with. And as an eg., the VERY first thing that people
see in my signature file is – Laurie Rogers is the Co-Author
of Ezine Resource Guide. Hundreds, if NOT thousands of
people own that book, so when people read it, they know
right off the bat, WHO I AM.
2.) Don’t be afraid to step outside YOUR comfort zone at
times to get “KNOWN”. Write about popular topics, BUT
use a different approach than other people do. Compare
topics to applicable scenarios that you see in “real life”,
just as I did above with “Kraft Dinner and Eminem”. Make
your article one to REMEMBER!
3.) Express YOUR TRUE feelings to your audience and be
YOURSELF, you will get more referrals and RESPECT for
it in the long run.
3.) Be CONSISTENT! Just as it does with everything else,
being consistent PAYS OFF in the long run. This is exactly
where people FAIL because they are NOT consistent with
their efforts. They don’t advertise on a regular basis, which
means LESS sales – Branding works the exact same way,
the more promotion you do, the more recognition you will
receive.
By using the techniques above, YOU can easily WIN with
BRANDING – I guarantee it.
ABOUT THE AUTHOR
Laurie Rogers is the co-author of the Ezine Resource Guide.
http://www.zineadz.com/erg.html She is also the owner of 3
SUCCESSFUL businesses, including Optin Frenzy – a paid
list building service http://www.optinfrenzy.com Laurie is also
a feature writer for DEMC eMagazine http://www.demc.com