Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching practice. She says she wants to help […]

Branding: It’s more than a logoBy Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word “branding” is frequently tossed about in the marketing and advertising world by marketing professionals and […]

by Karon Thackston © 2002http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out […]

Over the years I’ve frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There’s no magic hidden in the process of building a brand. What successful brand-building is all about is following three […]