Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published. A book proposal is a direct-marketing document intended to persuade publishers to edit, […]

Writers conferences come in all shapes and sizes. Virtually anytime of the year you can attend a conference anywhere around the country. But, why would you? Just when your manuscript is gaining momentum, why on earth would you put it down to go hang out with a bunch of writers you’ve never met? Because despite […]

How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. […]

Think like a businessperson, not an author. Once the final draft is written, you’re no longer an author. You’re an entrepreneur with a product to sell, and it’s critical that you start thinking that way. Instead of spending your time on editing and proofreading, you’ve got to invest your time in marketing activities. That means […]