It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are […]

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques. What has impressed me most, however, is the tenacity and good heartedness of the over-50 members of my list. Dr. […]

A recent article in Publisher’s Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called “permission marketing”) is becoming very popular. Unfortunately, it’s not inexpensive and you must also have access to a large database of email addresses. […]

Sick of the Traditional Publishing Path?Judy Cullins ©2004 All Rights Reserved. A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way? Fifteen years ago, I worked hard on a 60-page proposal for a top […]