J D Moore Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It’s also important to understand how positioning specifically applies to your small business marketing. Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you […]

It has been said that success is rarely easy or quick and that it is only the product of consistent effort which is repetitively applied. This is definitely the case for the small-business owner when trying to become successful in the cutthroat world of marketing. Any successful business depends upon marketing your product or services […]

There are definitely advantages, but make sure you make an informed decision! There are a lot of advantages to outsourcing, however, there are also some disadvantages. Since this is such a huge issue, and such a large decision for you to make regarding your company, you should make sure that you take a good look […]

Before you jump into small business entrepreneurship, consider first the following myths which we will debunk. 1. Starting a Small Business is Easier Work This isn’t true. You’ll probably work harder. A small business needs more work to survive. However, the potential to earn is more. The difference is, at work you would balk at […]