Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. Hot Dope #1) The more that your potential customers see your […]

Strategically developing online content helps to ensure a small-business owner’s success in both the short and long term. Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation […]

What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular […]

You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause. […]