What if you’ve done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing […]

Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique […]

Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it’s more likely to backfire than to have no effect at all, and that’s simply not good for your business. Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage information with gimmicks and […]

Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10 other people. The doors close and you have no […]