Sometimes all you need is a simple “shift” in your thinkingand that missing “link” you’ve been needing, all of asudden appears, clear as day. Here’s what I mean: A common problem I see with clients ofmine, especially my consulting clients –http://www.KingOfCopy.com/consulting – is that they’ve got a“decent” product… “decent” marketing… but their targetaudience is slightly […]

Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down […]

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, “What should I name it?” And while you may feel pressure to make this decision quickly, I caution you to not make it […]

What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking. Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. If you […]