If you’ve used the Internet at all this year, you’ve probably heard of podcasting. It’s the one word that’s almost guaranteed to come up in discussions of small business marketing, and with good reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful […]

You have permission to publish this article electronicallyor in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.com The number one thing your website must do is have a goal. It doesn’t matter […]

If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource. Marketing can be an expensive activity and […]

I. Summary of a marketing plan The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager […]