PERMISSION TO REPUBLISH: This article may be republished in newsletters and on websites provided attribution is provided to the author and it appears with the included copyright and resource box. Email notice of intent to publish is appreciated: al@market-for-profits.com. These Four Things Will Make Your Direct Marketing Successful © 2005 Al Lautenslager Direct marketing is […]
Theres More to Marketing ROI (return on investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible. This is wrong think. When it comes to marketing ROI, you have to realize that the term means Return On Investment and the […]
The Voice of Viral Marketing
Generating buzz through word of mouth will help drive greater sales and from your most important customers. Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build […]
The Surest Way to Boost Sales
If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS! The best way to […]