What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it to target your marketing and fine tune […]

To too many people marketing equates to one of two things: – Selling: with all that entails such as the dreaded double-glazing or financial salesman.– Advertising: with all that entails such as the slick young creative and smarmy account person. Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes […]

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists’ opinions. Still, one of the aspects that is established and has […]

There are principles of marketing, and there are marketing strategies. The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they’re being used… and the products and services the marketers are selling. One core marketing principle is to arouse curiosity within the target market […]