Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure. The key elements of a successful marketing plan are to: 1. Know your customers–their likes, dislikes and expectations. 2. Know your competitors–their strengths and weaknesses. […]

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the […]

Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let’s start off by reviewing the formal definitions of each and then we’ll explain how marketing and advertising differ […]

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive. Over the years, I’ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a […]