Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points. Hours later the seminar is over. Seminars are informative but can be deadly. Just give me the handout and I’ll read it at home! It takes a dynamic […]

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It’s obviously a popular topic, so I thought I’d put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. […]

Writers write. Want more money? Then memorize this phrase: “Writers promote.” Think you don’t have time to organize a marketing plan for yourself, your books, your website? Try this six-week plan to a sustained program of self-promotion and you, too, will find new friends who will help you, editors who approach you, and readers who […]

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I […]