From the e-mail I’ve been receiving lately, it’s clear there is a lot of confusion surrounding the topic of online branding. Nike, Coke-Cola, Budweiser, McDonalds, Levi’s, Amazon.com… these are the branding masters. Now the question is, HOW CAN YOU MODEL THEIR SUCCESS? These days, online branding is being preached as one of the big “Do […]

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good. […]

Branding has power. Real power. A power that you canmeasure. But for those of us who have the dream ofcreating our own Internet Empire from our home cubicleor kitchen table, the Real Branding Power comes notfrom branding your business or product, but fromBranding Yourself! Branding “You” (a phrase borrowedfrom Rick Beneteau) is a power that […]

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business Branding Advertising and Marketing an Oxymoron? Unless you’re a ubiquitous consumer products company, the value of branding is far, far […]