In 1997, the Food and Drug Administration relaxed the rules for drug advertising on television and radio. Since that time, the airwaves have been flooded with commercials for all sorts of drugs. Some of them are vague, with a simple Ask your doctor if drug x is right for you; others spell out what the […]
Top 5 Mistakes In Ezine Advertising
Top 5 Mistakes In Ezine Advertising By Alessandro DeBarros Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don’t shoot the messenger, but there are some draw backs to ezine advertising and […]
To Increase Your Advertising Effectiveness Stop Selling!
by Karon Thackston © 2001http://www.ktamarketing.com How many times have you heard the old adage, The customer doesnt want a drill, he wants a hole in his wall? While I may disagree with parts of that phrase, one thing is for sure if you want to increase your advertising effectiveness, you have to stop selling what […]
What is Advertising – and What Does it Mean on the Internet&
Todays Quick Tip answers the question What is advertising? Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sales. – Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting […]