One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to purchase or lease, a limited amount of hardware to buy and maintain, and […]

Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes. Pay Per Performance Advertising could cover several things, such as pay per click advertising, This type of Pay Per Performance Advertising means that, you list your website in a pay per click search […]

The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit. Pay Per Click search engines are one of the most effective tools […]

There are pro’s & con’s to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote […]