Keywords, Keywords, Keywords… establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important. I did a little research on the keywords used by large companies and found that keywords were really secondary […]
Internet marketing and keyword search – why branding should
Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy – searches on the web? Every […]
Personal Branding Techniques for Real Estate Agents and Brok
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business — you. A big error made by many Real Estate Agents and Brokers is to try to […]
Nation Branding and Place Marketing – The Place
IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as “natural discounts” to a country’s price. What can be done to overcome such negative factor endowments? In […]