Pharmaceutical giant Bristol Myers Squibb has announced that they will suspend direct-to-consumer advertising for their prescription drug products for a year. This comes in the wake of the well-publicized withdrawals of Merck’s Vioxx and Pfizer’s Bextra, two non-steroidal anti-inflammatory drugs (NSAIDs) that were voluntarily withdrawn from the market recently. Studies showed that they increase the […]

Search engines are by and far the largest supplier of traffic toyour web site. Moreover, its targeted, meaning the visitors thatarrive at your site were looking for information that you aredelivering. At least this is the goal of the search engines: todeliver high quality results to web surfers. Recent major changes in Google, Yahoo and […]

Can it be??? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I’m referring to is promotional items, also known as advertising specialties. It’s anything a company would put their logo and contact information on, and then give away. They are […]

Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in […]