The Untold Secret Of Pay Per Click Advertising: An often misunderstood reality of Pay-Per-Click advertising is that many times you can’t determine where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and partners. This is never […]
Bad Web Design: Advertising Mistakes
Okay, we know we all need to pay the bills. I know that many of us want toget traffic to our web sites. And some of us just want to make enough moneyto pay for our costs so that this thing we love to do is free. But, come on, that doesn’t mean you should […]
Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free.Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything […]
Articles … The Best Form Of Free Advertising
Articles … The Best Form Of Free Advertising © 2002 Elena Fawkner Those of you reading this who run your own online businesses know that the aim of the game is traffic – qualified, targeted traffic – and lots of it. There are a number of ways to drive qualified traffic to your site – […]