Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. If you don’t think that color speaks just complete this sentence, “red […]

XHTML, the standard, was first released back in 2000. Roughly five years later we begin to see major websites revised to use this standard. Even the favorite whipping boy of standards-compliance punditry, Microsoft, presents their primary homepages, msn.com and microsoft.com in XHTML. Standards compliant XHTML sites are still the minority. The reason is simple. When […]

A professionally presented business website is a powerful and essential marketing tool: it’s the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and […]

So you’ve decided to get a website that’s optimized for search engines. You’re no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? But wait. Be prepared for twists and turns ahead. The Bible says, “My people perish from lack of […]