Any given market in its entirety is simply too vast for any business but the largest of corporations to properly undertake. Therefore, the most lucrative strategy for smaller businesses is dividing the potential demand into different manageable market niches, from which you can offer specialized goods and services, for attracting a specific group of those […]

Why do so many people claim that money isn’t important? Why is there this notion that wanting money somehow makes you an ill adjusted bad human being? It’s such a strange thought pattern don’t you think? Wanting more money in your life doesn’t mean you’re a bad person. It doesn’t mean you’re greedy either. It […]

By Ken Leonard Jr.© KLJ Online Success with any small business relies totally on you. It’s up to you to put in the hours, do your homework, come up with new customers and deal with any problems. And if that’s not enough, here’s something else, something big. Doing this will mean the difference between your […]

By Nick Roy, MBA, MAHRM As a small business owner and manager, you are faced with a number of challenges. One of which is the hiring and managing of your employees. You are responsible for the productivity of your people in an ever changing business environment. You post a job opening in the local paper […]