To too many people marketing equates to one of two things: – Selling: with all that entails such as the dreaded double-glazing or financial salesman.– Advertising: with all that entails such as the slick young creative and smarmy account person. Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes […]

“What every unsuccesful marketer/online business creator do wrong!”:Nr.1 Almost every unsuccesful marketer Join programs like Crazy. Why ? Because they believe what the owners say. For example: “Earn 10000$+ a month!” “Earn 200$ the first day!” “Earn…” “Earn…” Do you really believe them ? Do you think they want You to earn more money than […]

There are principles of marketing, and there are marketing strategies. The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they’re being used… and the products and services the marketers are selling. One core marketing principle is to arouse curiosity within the target market […]

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right […]