Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10 other people. The doors close and you have no […]

Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it’s more likely to backfire than to have no effect at all, and that’s simply not good for your business. Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage information with gimmicks and […]

The term might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an […]

Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan. First, do you have a marketing plan to […]