Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1. Does it focus on […]

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you’ve got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for the next-generation of […]

It isn’t uncommon for people to have heard the phrase ‘direct response marketing’, but most people don’t know what that phrase means. By definition, direct response marketing is when a business practices promotions that allow or ask consumers to immediately respond to an advertisement that has been sent by mail, email, telephone, fax or other […]

So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s […]