In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the […]

Want to know how to use direct-response in your personallife, for your next romantic “Hook-Up”? I saw this posted somewhere on a marketing board a long timeago and I thought it’d give you a good laugh going intoyour weekend. You see a handsome guy at a party. You go up to him andsay, “I’m fantastic […]

1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written. 2. Quote famous people or staff members often. Customers pay attention to what others have to say. 3. Gather testimonials from satisfied customers, and […]

The secret is creating low cost advertising that compelscustomers to come to you. Using a simple system of directmail letters, postcards, email and low cost newspaper ads,as well as cable TV and radio – all of which can getqualified customers to call you or stop buy your place ofbusiness on a daily basis. The purpose […]