Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most important aspect of your business. The first step in your marketing efforts should naturally be a plan. And the foundation of your marketing plan is a very specific goal that […]

Sometimes all you need is a simple “shift” in your thinkingand that missing “link” you’ve been needing, all of asudden appears, clear as day. Here’s what I mean: A common problem I see with clients ofmine, especially my consulting clients –http://www.KingOfCopy.com/consulting – is that they’ve got a“decent” product… “decent” marketing… but their targetaudience is slightly […]

So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will […]

Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down […]