Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. Pay-Per-Click – PPC PPC marketing is a love it or hate platform. For the “love it” crowd, […]

Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your […]

Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you’ve been involved in direct response marketing in the ‘Bricks and Mortar’ world then it isn’t – […]

Hey, as business owners we CAN’T be all things for all customers.I mean it would be fantastic if we could, however, you just can’tmeet the needs and wants of everyone, you would run yourselfragged trying :o( BUT … that doesn’t mean you throw your hands up in dispair andgive up ;o) Stick with me for […]