Summer is a great time to line up fall speaking gigs. Public speaking is a great way to generate new business. However, it’s not a time for a sales pitch. If you’re able to share your inside secrets about your expertise in an organized fashion, with a confident and vibrant tone, you’ll indirectly sell yourself […]

By S. Housley Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted […]

I’m big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don’t have huge marketing budgets, so finding inexpensive ways to market is a necessity. Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or […]

Without an effective sales marketing strategy, most businesses would fail within a very short period of time. By simply putting a product or service on the market without the proper research and planning, the chances of finding success are almost nonexistent. While there are isolated cases of success with very little sales marketing preparation and […]