Branding vs. Direct Response in Small Business Marketing and Advertising by Joel Walsh Think your small business’s advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay the bills before dedicating resources to branding? Too often, small business advertising and marketing campaigns […]

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand […]

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you’re selling anything then you’re a marketer and you should study the biggest successes to follow in their footsteps. We’ve all heard […]

Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald’s, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand […]