Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That’s a most common and accepted understanding of branding. You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware […]

Daniel Sitter What’s in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard […]

Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can “own” a word in the public’s mind, you have a huge competitive advantage. Branding is the process by which you attempt to differentiate your business […]

“Branding” is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers…essentially, it’s applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a […]