The 4 C’s of Personal BrandingBy Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic […]

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However, like auto racing, these fundamentals […]

How executives, salespeople and professional of all types can use personal branding to be more effective and successful. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included. The Power of a Self Brand By Catherine […]

Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big picture of your company. From your name […]