Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy – searches on the web? Every […]

Keywords, Keywords, Keywords… establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important. I did a little research on the keywords used by large companies and found that keywords were really secondary […]

What makes a company brand magnetic — one that seems to effortlessly attract customers, revenue, media attention and employees alike? It only requires a look at nature itself to discover the answers. Invisible forces such as magnetism and gravity have a constant influence on our lives. They govern us without our awareness of their presence. […]

IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as “natural discounts” to a country’s price. What can be done to overcome such negative factor endowments? In […]