by Karon Thackston © 2001http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway? Rob Frankel […]
Category: Branding
Internet Branding
Internet Brandingby H. Vanoy Barton In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every site on the Web. I know. I’ve […]
Internet Business Branding (Co-Branded)
Branding Affiliate websites is an area that is creating a lot of money for many larger companies that offer affiliate programs. This is how it works you sign up as an affiliate and choose a template that has the look at feel that you like and your identity is promoted while the hosting company remains […]
Industry Pro Interview: Branding Turning Your Custome
by Karon Thackston © 2001http://www.ktamarketing.com When you say the word branding, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as were about to find out. What is branding? Is it just for big boys? And how the heck do you create one, anyway? Rob Frankel […]