“New Trend Shows Domain Branding More Important Than Ever Before.” by Wayne Ford On Feb. 6th, 2003, websidestory Inc., [websidestory.com], a web analyzation company released a report showing that the majority of websites are now visited by direct navigation, instead of using search engines and web links. Direct Web Navigation is when a visitor locates […]

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the […]

Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not enough for your online business. You’ll need to do something different. […]

“Are You Experienced?” asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that their business suffers if they do not implement an “Experience Branding” strategy. What is that? “Experience Branding” is a […]