Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the “micro- genre.” It’s a way of niching a book in such a finite way that it feeds into a category within a […]

Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 999 of the 1,000 business cards you ordered, you’re not getting out there enough. It’s time to step out from behind that computer and strike networking gold. One […]

So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it’s not about the book, it’s about what the book can do […]

Being the affiliate marketing director for one of thenets most popular affiliate programs I tend to see justabout every type of problem an affiliate could run into.One of the biggest problems if not THE biggest problemI see again and again is what we refer toas “Affiliate Gluttony” And no, were not talking donuts here! All […]