Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the “micro- genre.” It’s a way of niching a book in such a finite way that it feeds into a category within a […]
Category: Book Marketing
Networking Gold
Whether youre trying to find an editor for your book, or a producer to pitch your story to, sometimes its all about networking. If you still have 999 of the 1,000 business cards you ordered, youre not getting out there enough. Its time to step out from behind that computer and strike networking gold. One […]
Never (ever) Sell Your Book
So youre all ready to promote your book. Youve got a great press kit, a polished bio, and a letter-perfect press release. Now youre ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember its not about the book, its about what the book can do […]
Oblivious Webmasters and E-zine Publishers Sitting on a 24 c
It continues to amaze me that everyday I see more and morewebmasters and e-zine publishers still worrying about the highcosts of online advertising and promotion when all this time theyhave been sitting on a 24 carat goldmine. A goldmine so valuablethat it promises to end their worries for months if not years tocome. As the […]