Besides being a great place to shop, Amazon also offers considerable marketing opportunities for anyone willing to take the time to explore them. Here are just a few you might want to consider. Keep in mind that Amazon’s site is not static, meaning that they are in a constant state of change. If any of […]

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Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a steady stream of broadcast media, then you might want to consider this valuable component. AME talks with producers across the US regularly, […]

Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the “micro- genre.” It’s a way of niching a book in such a finite way that it feeds into a category within a […]