Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don’t know what to say. But if you take an hour to prepare concise, compelling comments about your book, you’ll come off as a […]

Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air. Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on […]

How To Get The Most From Your Free eBookMarketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded. Your ebook needs to have quality content. You can write your own content […]

Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. Endorsements and testimonials (which we […]