It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are […]

Sick of the Traditional Publishing Path?Judy Cullins ©2004 All Rights Reserved. A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way? Fifteen years ago, I worked hard on a 60-page proposal for a top […]

A recent article in Publisher’s Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called “permission marketing”) is becoming very popular. Unfortunately, it’s not inexpensive and you must also have access to a large database of email addresses. […]

It seems to be in vogue these days to downplay theimportance of web traffic. It’s popular (and perfectlyvalid) to say things like: “Traffic is worthless if youdon’t turn it into money.” Excellent point, but this assumes that you actually havesome traffic to begin with. Each step of the InternetMarketing Process is not just important – […]