Imagine this: You’re in the elevator with the producer of your favorite show. The program you’ve been trying to get on for years. What would you say to this person? Would you comment on the weather? Perhaps lament about the price of gas? Or would you take the opportunity to pitch your story as you […]

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. You allow the […]

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques. What has impressed me most, however, is the tenacity and good heartedness of the over-50 members of my list. Dr. […]

It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are […]