Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a steady stream of broadcast media, then you might want to consider this valuable component. AME talks with producers across the US regularly, […]

Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the “micro- genre.” It’s a way of niching a book in such a finite way that it feeds into a category within a […]

Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 999 of the 1,000 business cards you ordered, you’re not getting out there enough. It’s time to step out from behind that computer and strike networking gold. One […]

So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it’s not about the book, it’s about what the book can do […]