The descriptions search engines offer when displayingsearch results are generally retrieved from twosources: a) the displayed page’s title tag; b) the displayed page’s description meta tag or, in default of same, the first characters of the page’s body text; the number of characters displayed is limited, with some engines picking up a maximum of 150 […]

Branding Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding. Because the idea of branding is all the […]

Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching practice. She says she wants to help […]

Branding means finding a way to stand out from the crowd. Are you branded? Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with […]