What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. You allow the […]

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US. For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all […]

You are about to embark on the most exciting enterprise of your life — publishing a cook book! You will soon learn that writing a cook book is truly a fun, exciting and challenging project – more than you can imagine. Like me, you can publish your own wildly successful cook book. And if you […]

Self Publishing Book Marketing 101 No matter what any POD publisher or marketing company tells you (even the traditional publishing houses) you, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book. Publishers are certainly a […]