It’s tough out there, particularly because of layoffs and our sluggish economy. So what’s a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving. TACTIC #1 — Never simply slash your prices, unless you’re trying to empty obsolete inventory. Instead, try repackaging your prices so […]
Category: Archive
So Good You Can Sell a Ketchup Popsicle to a Woman in White Gloves
A good salesman is born that way; it is not a learned behavior. End of story. Go solve another mystery. This one is over. Crack any sales help book and you’ll find all of the traits the author says a good salesman must have. He must be an early riser, well-organized, diligent, a great communicator, […]
Small Business Planning — Three Myths
Denise OBerry Are you — like 70 percent of small business owners — working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal — Not so. The value of a strategic plan for your small business is in putting the […]
Small Business Merchant Accounts
A small business merchant account may be just what your company needs to edge out the competition. If your customer base is growing or they are asking increasingly for credit payment options as well as for information about your products and services, a merchant account can answer their questions and help to grow your business […]