Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. […]

Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of course ad campaigns can […]

Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news. If you are an SEO, you also know that the new capability presents potential usability problems. […]

They say “content is king”. Is it true? If you’re fairly experienced with websites, searchengines and traffic in general, you might haveheard this before. If you’re really into internetmarketing, you’ve heard this time and again. And I will wholly and totally confirm it: ContentIS king. Stop using gimmicks and META tags andsneaky tricks that “guarantee” […]