Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers – someone in charge of managing everything that relates to the brand, including design, package and partnerships. You’ve heard enthusiastic talks about […]

Your brand is so much more than that cool little swoosh logo the graphic designer developed for you Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart. This was a product of rushing to […]

Branding, type-establishment, character-determination, name it whatever you like, we are practicing it all the time. Admitted, in business the skill of developing a rapid insight could be invaluable. Imagine how great it would be if we would all develop the ability to make a snapshot of every job-applicant, in order to see where his/her strengths […]

On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time. This is why branding is very important in […]