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Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you – better branding, more sales, or more publicity. One way to measure article performance […]

Advertising and marketing are creative disciplines. That’s one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my […]

Getting traffic and sales to your site can be a constant struggle. I know that I am bombarded with marketing information day in and day out offering me the “next big thing”. However, there are some marketing methods that always work. That’s why I stick with the classics. You can use these methods to build […]