Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique […]

Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10 other people. The doors close and you have no […]

Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it’s more likely to backfire than to have no effect at all, and that’s simply not good for your business. Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage information with gimmicks and […]

The term might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an […]