You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we’ve let a new behaviour creep into our routine. Now we’re a slave to the bad habit. It’s hard to resist. We’re tempted. We […]

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the […]

Want to know how to use direct-response in your personallife, for your next romantic “Hook-Up”? I saw this posted somewhere on a marketing board a long timeago and I thought it’d give you a good laugh going intoyour weekend. You see a handsome guy at a party. You go up to him andsay, “I’m fantastic […]

1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written. 2. Quote famous people or staff members often. Customers pay attention to what others have to say. 3. Gather testimonials from satisfied customers, and […]