Niche marketing is an indication of the evolution of internet marketing. Niche marketing is a business strategy that involves marketing real products to real people, based on their needs and interests. Small markets are referred to as niches. These markets are driven by the passion and enthusiasm of real people with money to spend and […]

Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most important aspect of your business. The first step in your marketing efforts should naturally be a plan. And the foundation of your marketing plan is a very specific goal that […]

So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will […]

Sometimes all you need is a simple “shift” in your thinkingand that missing “link” you’ve been needing, all of asudden appears, clear as day. Here’s what I mean: A common problem I see with clients ofmine, especially my consulting clients –http://www.KingOfCopy.com/consulting – is that they’ve got a“decent” product… “decent” marketing… but their targetaudience is slightly […]